Thursday, December 4, 2014

32 Marketing Experts Share Tips That Never Go Out of Style - #business #marketing #website


32 Marketing Tips That Never Go Out of Style

Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.

It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.

John Hayden 

Listen.

Listening well will never go out of style. People will always need to be heard and understood, and organizations will always need to understand what their customers want.ls like Google Alerts and Hootsuite to listen will not only never go out of style, it will always be an easy way to set yourself apart from the competition. Why? Because most brands don’t listen well.
~ John Haydon 

Stu McLaren 

Make it easy.

Make buying easy.  No matter what you sell, make the buying (and consuming) experience as friction free as possible.
How many steps   does someone have to go through to buy from you?
What could you eliminate to streamline the process?  Similarly, what could you can add before or after the sale to enhance the experience?  Make buying easy (and dare I say fun?) and your conversions will go up on the front end and you’ll experience more repeat sales on the backend.
~ Stu McLaren
Mike Ambassador Bruny

Connect.

Make a list of 100 people in your target market you would like to connect with.
Create 3 letters (intro yourself, ask about a big challenge, tell them about something they may be interested in and if you haven’t heard from them ask if they are the right person to talk to) that you will send to them over a 6 week period.
Follow up with a phone call after the letters.
~ Mike Ambassador Bruny

Marcus Sheridan
Be obsessed with listening to your prospects and customers. What are their worries, fears, questions, concerns, and frustrations? Now, instead of shying away from those worries, fears, questions, concerns, and frustrations– embrace them.
Talk about them. Own the conversation. That’s the essence of great content today, tomorrow, and in 50 dang years from now.
~ Marcus Sheridan 

Ted Rubin 

Frequency Isn’t a Bad Thing

Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market. How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to the center of a Tootsie Pop (remember that old TV commercial?).
Some will bite after a dozen licks; for others, it’s three—depends on where your audience is in a given moment when they see your message. And remember, you’re not just talking to one person here—you’re getting in front of your audience’s friends and their friends as well. The more the merrier. So do not forget about good ole “reach and frequency.”
Personally, I think every college student graduating with a marketing degree, every graduating MBA student, and those in the marketing department of brands, agencies and anyone responsible for marketing and especially social media, should have to re-learn Marketing 101. From here on out, social is going to play a significant role in doing business—but that doesn’t mean we throw out the baby with the bathwater.
~ Ted Rubin 

John Lee Dumas 

Ask.

Respond to your audience’s engagement with a simple question… ‘What are you struggling with?’ The wealth of information you will gather is priceless. Creating our 7-figure community was really that simple. We asked the question, listened to the answers of our audience, and provided them with the solution to their struggle.
The result? Over 1600 members in Podcasters’ Paradise creating, growing, and monetizing their podcast! IGNITE!
~ John Lee Dumas

Chris Ducker 

Solve their problem.

Solve a problem. Something that your customers struggle with daily. Solve it with style, make your customer’s life easier as a result of using it, and market it based off of the pre-built relationship you have with your prospective and existing customer base.
Don’t over-think ‘selling’, if you do, you’ll fail. Just build the relationship and solve the problem – if you do, the ‘close’ will happen all by itself.
~ Chris Ducker

Hugh Culver

Keep your promises.

My services range from $200 to $20,000 and in all cases, keeping promises is the one uber-simple strategy that never fails.
Sending proposals, follow-up calls, even passing on a contact you mentioned all go on an invisible scale.
Use only one reminder tool and keep the side for ‘promises kept’ full and you will enjoy raving fans and a loyal following.
~ Hugh Culver

Dan Fagella 

Seek to understand.

A marketing “tactic” that never goes out of style is focusing your copywriting around expanding on the most important benefits to the client, or about tackling and eliminating their most daunting objection. To do this – you actually have to (go figure) – truly understand your prospect.
This can be done through surveys, calling customers and prospects directly, or other research methods (I recommend CALLING buyers and asking them questions straight up).
The ninja tool I like best (and leverage best for clients) for converting marketing copy is email, and so I’m sharing video on writing email copy that drive sales by focusing on the most important benefits and objections first – I hope it’s helpful!
~ Daniel Faggella 

Joel Libava 

Get inbound links.

Continue to add listings to local and national web directories that are either very credible, (Think Best of the Web.com) or are right smack dab in the middle of your business niche.
Backlinks from relevant websites are still very important for the search engines. Obtain both free listings and paid listings.
Your business website will benefit from the links, and your business will benefit from the increased exposure online.
~ Joel Libava 

Greg Hickman 

Go where your customers go.

Marketers need to embrace SMS text message marketing. 90% of text messages are read within 3 minutes. 109.5 text messages on average are sent per day. Many customers today are more active on text than email or social.
Business that learn ways to add text messaging to their business will be in great position to communicate with the mobile customer. Learn how to get started here.
~ Greg Hickman 

Ronnie Bincer 

Get your audience involved.

When creating a live broadcast or webinar, do your best to get live interaction integrated into the show even if others are mainly watching a recorded version.
I use a tool called Comment Tracker to show live comments on the screen so they are captured in the recorded video. Live interactive shows help you build trust very efficiently & showing the viewer’s comments on the recorded video empowers them because they were part of the show.
This also encourages your featured viewers to share the recording or event with others helping you grow your reach in the fastest and most authentic way possible.
~ Ronnie Bincer

Kristi Hines 

Focus on customer acquisition.

If you want to adhere to an online marketing strategy for your business that will stand the test of time, the key is to keep one goal in mind: customer acquisition.
If you do everything with the assumption that your customers could see it all, then you won’t be tempted to buy cheap links on link farms, publish $5 articles, or automate your Facebook page with tweets. With customer acquisition in mind, you will only want to invest in high-quality content, social media engagement, and search optimization.
~ Kristi Hines, Freelance Writer

Nathan Latka 

Think lifetime value.

Most marketers that end up failing fail because they do everything to drive the first sale and put no energy into the relationship post-sale. They work “the top of the funnel”. Then it stops. After the first sale, you should double down on delivering value which will lead to additional revenue from that same customer.
In summary, a marketing tactic that will be relevant no matter if we’re in an age of direct response, social marketing, or some new form of marketing none of us know about yet is to think in terms of lifetime value of a customer and not just the amount they initially pay you.
~ Nathan Latka

Get amazing testimonials.

~ Michael Stelzner

Jonathan Goodman 

Make a connection.

Personal connections will never go out of style and never have they been more important. The best use of social media and email marketing is to develop systems that scale one’s chances of being able to make a personal connection with a desired customer.
Once that opportunity presents itself, take full advantage and stay up until 4am if need be taking full advantage of the situation when it does arise.”
~ Jonathan Goodman

Dave Kerpen 

Provide value. 

One thing that never goes out of fashion is providing value with your marketing.
How can you entertain, educate or inspire your customers with the valuable content your create for them?
Value breeds trust and trust breeds business.
~ David Kerpen - CEO of Likeable Local and NYT Bestselling Author of 3 books 

Jason Swenk 

Build trust…slowly.

“So many marketers propose marriage as soon as they gather an email, where they need to warmup the lead.
Let me explain. People buy from people that they relate to and trust, so why not send a series of emails that provide value while asking for a small action and then gradually asking for more and more engagement.
One of the best emails I send to my audience is what is your biggest challenge. It is amazing how many people respond and clients that I gain.
~ Jason Swenk

Andrew Shotland 

Be findable.

“If you’re a local business, make sure your N.A.P. (Name, Address & Phone Number) information is up to date and consistent on your website, your Google My Business Page, the top yellow pages/local directories and the top directories in your industry.
 
This will help your business’ visibility on these sites and its local rankings in Google.  You can check your NAP issues on some of the top sites with Yext and if you want to go deeper we’ve put together a Google Doc with all of the steps to do a comprehensive Local SEO Audit.
 

LarryKim 

Create evergreen content.

Evergreen content is the ridiculously powerful gift that keeps on giving and should be an integral component in your content marketing mix.
 
For example, we created this guide to the Google AdWords auction three years ago, to answer a common question: “What is Google AdWords?” WordStream invested $1,500 in its creation and it has paid off us back many times over, attracting over 8,000 visits per month and earning countless citations from high value sites, week after week to present day.
 
The best evergreen content – the kind that will rank for super competitive terms and attract traffic for years – is useful, timeless, and offers a comprehensive solution or answer to a common issue among your target audience.
 

Derek Volk 

Thank your customer.

I have always found that there is something special about sending a hand written note letting a customer know how much you appreciate them. 
 
If you can include something specific that makes you thankful that they are your customer it shows that you didn’t just crank out a robotic note but you genuinely care about them as a person as well as their business. 
 
It seems so old school but people stay where they are appreciated.
 

Vincent Ng 

Go back to the well for what works.

If you’ve created a pin that’s gained a lot of repins in the past or has been known to drive traffic to your site, don’t be afraid to repin that same pin again a few weeks later.
 
This is especially true for pin that deal with topics that are evergreen, such as “Ten Ways to Drive More Traffic With Social Media.”
 
 This way a whole new audience, that never had a chance to see the pin, has the chance to see it.
 

Natalie Sisson 

Put your customer first.

“Always put your customer first. Ask them questions, get to know what they like and want, and create products and campaigns around
solving their problems or issues.
 
The more time and energy you invest in your customer, the more trust and ultimately money, they will be willing to invest in you.
 

Derek Coburn 

Become part of their team.

Never forget that your biggest competition is indifference. Most of your prospective clients probably like their current provider just fine and therefore, it will take more than a slight improvement (in service, price, etc.) to justify the time it will cost them to make a change.
 
To make this happen, you will likely need to bring something to the table that is above and beyond your core deliverable (which obviously still has to be top-notch). My favorite way to do this is in using The Ultimate Tiebreaker—which is when you get a good understanding of your clients’ ideal clients, and become part of their business development team by focusing on identifying potential opportunities for them.”
 

Donna Moritz 

Provide massive value.

When I think of evergreen marketing and advice that never goes out of style, I immediately draw upon what has worked in my “offline” brick and mortar businesses over the past 20 years.  It all comes down to one thing – providing massive value to your clients.  Strip away all the bells and whistles and “tools” and think about how you can help or inspire your clients. 
 
According to Forbes, it takes 5 x more effort to attract a new client than to keep an existing customer, and 80% of a company’s future revenue will come from just 20% of your existing customers. What does this mean? Love your customers, get to know their values, provide massive value and empower them to share.
 
Word of mouth hasn’t changed…it’s just supercharged by the power of social media. A customer that loves you and wants to rave about you to his friends is worth more than any Twitter, Facebook or Google+ following.  Think of your customers as being on your marketing team and it will change your perspective.
 

The Rich Brooks 

Give good frame.

One thing I learned when taking dance classes with my wife, is whether I made a mistake or she made a mistake, it was always my fault. That’s not reverse sexism at work, it’s the truth. It was my job to “give good frame” while dancing. In other words, if my wife made a misstep, it was because I didn’t give her strong guidance so that we could succeed together.
 
The same is true in business. In a complex sale or project, customers need to feel confident that you know how to help them succeed. It’s not your job to just lay out dozens of possible options, but rather to show them the path to success.
 

Katrina Crowell 

Clearly explain the benefits.

Always be super clear on the WIIFM for your customers. That is, be very, very clear on “What’s In It For Me?” Other than your parents and the closest of friends, you’ll always have to spell out the personal gain for people in order to convince them the take the action you’re asking of them.  Whether it’s an email signup, a social media follow, or a purchase, spotlight a clear benefit to taking action.
 
Maybe the WIIFM for an email opt-in is expert tips on video marketing. Perhaps the WIIFM is access to exclusive discounts or promotions only available to Facebook fans. Or maybe, the WIIFM is simply entertainment, motivation or support. Provide value to customers and make that value insanely clear up front; clarity like that will never go out of style.
 

Denise Wakeman 

Make it easy to swallow.

While your long-form content is critical to your success, don’t overlook the microcontent that grabs your readers’ attention and compels them to follow your links back to the in-depth articles revealing your expertise and how you serve.
 
The opposite of long-form content like blog posts, white papers and reports, microcontent is the status updates, text images, Vine videos, Instagram photos, infographics, cartoons, e-cards, GIFs, and slide decks that act as shorthand for your content and grab attention. Microcontent acts as effective lead generators, driving traffic back to your site (when done with a strategic plan in mind).
 
Microcontent is easy to create and takes less time than writing an article. Think about your own behavior as you consume information on the Web.
 
How often do you share links to articles you read? Tweet blog posts you like? Post pictures from an industry conference or event? You’re already creating microcontent; the next step is being strategic about what you’re creating and how you distribute it on the Web for the widest reach.
 

Andrea Vahl 

Advertise. Test. Advertise better.

Advertising on social media or any site online is a great tactic to get more exposure for your brand.  But too many people aren’t testing their ads properly and just assuming that ads “don’t work” for them when they don’t get the results they want. 
 
You need to test different images, different calls to action and even different landing pages. 
 
Then you can run detailed reports to compare the results and see which ad performs the best.  The results may surprise you! Find out more in this post:  http://www.andreavahl.com/facebook/must-split-test-facebook-ads.php.
 

Joe Pulizzi 

Know the purpose behind your channels.

In our work at CMI, we find so often that marketers aren’t aware of the business goals behind why they create content for particular channels. 
 
Since that’s the case, a great exercise is to list all the channels/platforms we create content for (the blog, Facebook, enewsletter, etc.) and then put a big “Why?” at the top of the page. 
 
Then go through and list the business goal behind each one (direct sales, subscription goals, etc.).  I’ve done this activity with about 50 brands and not one has been able to complete it 100%. “
 

Nicki HIcks 

Start small.

Small business owners tend to feel overwhelmed when they’re just starting out online. My best advice for these entrepreneurs is to start small and do one thing (and own it) at a time.
 
In other words, don’t feel like you need to start a blog and every social media account under the sun when you first get your business online. Do one thing well, then start the next web marketing task.
 

Ian Cleary 

Build your list.

Building your email subscriber list is extremely important.  When someone signs up to your email list send them to a thank you page after they sign up.  This thank you page is very important for a number of reasons.
  1. You can now set up goals in Google analytics and track your email conversions.  You can even track where your subscriber originated from e.g. Facebook, Twitter etc.
  2. After someone has already committed to joining your email list it’s not difficult to get them to take another similar action. 
For example, after they subscribe display a Facebook like box to encourage them to also become a fan.  You will get a very high conversion rate on this page. Open rates of email average 20 to 25%.  Reach of Facebook Fans averages around to 10 to 15%.. 
 
But if you combine them both you get the best reach.
 
 
 
Have you got a marketing tip that never goes out of style? We’d love to have you share it in the comments below.
 

Saturday, November 22, 2014

Cheat Sheet for Great Work Relationships - #business #marketing #productivity

Cheat Sheet for Great Work Relationships

Spread the word:


Good work relationships are the key to a positive workplace and a productive one. In fact, optimal relationships at work are critical for building a successful career and finding long-term satisfaction in one’s job. The Bayt.com ‘Workplace Dynamics in the Middle East and North Africa’ poll, June 2013, reveals that 10% of professionals in the Middle East and North Africa (MENA) region would actually leave their job because of a ‘bad work environment’. Another 17.6% of the region’s professionals chose a ‘good manager-employee relationship’ as one of the top factors for employee retention, as per the Bay.com ‘Employee Retention in the MENA Workplace’ poll, February 2013.
Here, the career experts at Bayt.com suggest some ways to nurture and maintain constructive relationships with your managers and colleagues:

1. Be consistently true to your values

Values
Integrity matters. People can generally see right through people if not immediately then over time, and definitely co-workers have a good measure of each other with the length of time they spend together. Ask yourself what your core values are and be sure you are consistently true to them. 70% of respondents in the Bayt.com ‘Values, Ethics and Integrity in the MENA Workplace’ poll, June 2014, think that success is possible without compromising your morals and values at work. You will be more respected by everyone you work with if you are known as an honest professional with real integrity and an upstanding character.

2. Respect company resources

Resources
You company’s time, assets and reputation are yours for the safekeeping, so ensure they are respected and nurtured at all times. Tardiness, a sloppy work ethic and a lukewarm attitude towards the company’s employees and brand are not only potentially contagious but they will fail to endear you to more serious and focused professionals around you who are more loyal to the company and passionate about their personal career trajectory and professional brand. The Bayt.com ‘Absenteeism in the MENA Workplace’ poll, July 2012, shows that 58.2% of the regions’ professionals regard absenteeism as being very harmful to a company’s productivity.

3. Be pleasant and professional

Party at the office
By all means join the weddings, baby showers, sports teams, and after-work gatherings as and when appropriate and seek to be part of creating a joyful office spirit and sincere winning camaraderie. However it’s best to clearly delineate between your home life emotions and professional life priorities and make sure your professional self is as focused and productive as can be. Aim to walk into your place of work every morning with an attitude of pleasant can-do optimism and polite professionalism leaving all your personal worries and obstacles behind. 30% of professionals in the region see a ‘command and control style’ as one of the biggest turnoffs in a manager; 11% mentioned poor communications skills (as per the Bayt.com ‘Workplace Dynamics in the Middle East and North Africa’ poll).

4. Be a peacemaker

handshake
We all know them; the gossips and rift-makers who thrive on office politics and always seek to amplify differences, escalate problems and create general discord. Steer clear of their troublemaking at all costs and make it clear you have no desire to magnify issues that can easily be resolved to everyone’s advantage. Simply maintaining a pleasant demeanor and refusing to engage with their misplaced opinions, stealth tactics and improper conversation should win you kudos with the more self-respecting and straightforward members of the team. 15% of professionals in the MENA say that employers are looking above all for ‘character and integrity’ when hiring, according to the Bayt.com ‘Workplace Dynamics in the Middle East and North Africa’ poll.

5. Become a valuable resource

Valuable
Nothing beats the awe inspired by a job well done. Aim to be an expert and top practitioner in your field so you are actively sought and highly regarded for your advice and input at all times. Don’t take mediocrity for an answer and your name will soon be synonymous with a passion for excellence. Be generous in imparting your knowledge and experience with your peers so you build a robust pool of admirers and advocates within the team and across the firm. The Bayt.com ‘Hiring Management in the MENA’ poll, August 2012, shows that 13% of the region’s employers are mostly looking look for senior executives and managers who display technical excellence and industry knowledge, with a further 4.8% of them mainly searching for professionals with a track record of creativity and innovation.

6. Put yourself in your manager’s shoes

Manager's shoes
Your boss is not the enemy. If you cannot bring yourself to like and admire your immediate manager or even respect their experience and authority, then you are most likely in the wrong role. Do some soul searching. If you have always had problems with your managers, then maybe it’s your own style, priorities, and personal outlook and expectations you need to work on a little. It helps to imagine yourself in your manager’s shoes and situation to understand how your role, behavior and attitude can best be modified to directly impact the company’s productivity and improve team morale. The Bayt.com ‘Work Satisfaction in the MENA’ poll, November 2012, reveals that 12.5% of the region’s professionals feel that management’s expectations of them are unrealistic. If you think that your manager’s expectations are not making sense then it may be time to sit down with your manager and have an honest conversation about your job role and responsibilities.

7. Don’t be the prodigal child

Prodigal child
Yes, in this day and age you can work from anywhere and everywhere for many jobs but if your company has a strict corporate culture that expects you to be physically present don’t adopt your home couch or the lobby or pantry as your best friend. Remember, companies need to manage a vast realm of expectations, priorities and circumstances, and if you set a poor precedent in terms of actual presence, others may want to follow suit. A lot of success is a result of close teamwork and direct collaboration, so your availability in the office at your desk within the timelines required for your role is paramount for a project’s optimal completion as well as for your own visibility. A good way to have a great day at work is to reduce distraction by making lists. According to the Bayt.com ‘Distractions at Work in the MENA’ poll, December 2013, 94% of professionals in the MENA use to-do lists to organize their day. Make sure to start your day by listing all the important tasks that have to be completed and crossing them out throughout the day.

8. Smile and feel it

Smile
Sincerity goes a long way as does good energy; and a sincerely positive and genuinely friendly and amiable demeanor in the workplace is pure magic. Deliver your “Good Morning”s and “Please”s and “Thank you”s with a generous smile felt from your very core, and watch your positivity resonate with all around you and be remembered, recognized as your trademark, and returned.

Tuesday, November 18, 2014

25 Astonishing Stats that Show Why Twitter MUST be Part of Your Marketing Strategy - #twitter #marketing #business #website #webdesign

Not everybody is convinced about the benefits of Twitter though, so Twitter themselves created this infographic which highlights some astonishing stats about what Twitter can do for your small business.

Thursday, November 13, 2014

You'll Never Hear Successful People Say These 15 Phrases - #successful #people #business #marketing

If you want to become more successful as an entrepreneur or in your career, you can start by making a habit of talking and thinking more like the people you know or read about who are already successful.
Here are some phrases you’ll never hear a successful person say:

1. "We can't do that."

One thing that makes people and companies successful is the ability to make solving their customers’ problems and demands their main priority. If a need arises repeatedly, the most successful people learn how to solve it as quickly as they can.

2. "I don't know how."

Instead of automatically shutting down solution-finding, successful people learn what they can in order to succeed in a project or in their career. For example, you would never see a truly successful international business consultant who travels to Italy multiple times per year refusing to learn Italian.

3. "I don’t know what that is."

Pleading ignorance doesn’t make the problem go away. It just makes the asker find someone who is able to work with them to solve the problem. While’s it’s always good to be honest with those you interact with, finishing this phrase with “but I’ll find out” is a surefire way to become more successful.

4. "I did everything on my own."

The best people know to surround themselves with others who are smart, savvy and as dedicated as they are. What makes this work is always giving credit where it’s due, as due credit to you will always come back in hand. Recognize those that have helped you or made an impact and you’ll continue to earn success and recognition yourself.
Related: The SEAL Teams Don't Accept These 10 Phrases, and Neither Should You

5. "That's too early."

You would never hear Benjamin Franklin or someone such as Steve Jobs say, “that is too early for me to be there.” If there is a networking meeting, project launch or interview opportunity at the very beginning of the day, the most successful people do what it takes to be there. Part of being successful is being at the right place at the right time, no matter if you’re a morning bird or night owl.

6. "That’s too late."

Along the same lines, if you’re asked to a 9 p.m. dinner by a potential business partner, and you can make it, definitely go. You may be tired the next day, but the connections you will make during a small dinner or after-hours meeting can make all the difference when it comes to your career or next project.

7. "It's too bad we couldn't work together."

Truly hitting it off with someone can be a rare occurrence, but if you truly connect with someone and want to work with them, find a way to make it work. Finding people that you really enjoy communicating with don’t come along too often, so whether it’s a case study or a new business, successful people know that working with those who truly align with your personality and interests are the path to true success.

8. "Let's catch up sometime."

Many times, this phrase is said as filler, without any true follow up. Successful people know that if they really want to catch up with someone, they follow up to make it happen. This also builds on the idea that the most successful people have worked hard to build genuine connections and relationships within their network, without any hidden agenda. Nurturing your network means being thoughtful of others, while keeping your relationships with them on top of your mind.

9. "I'm sorry, I'm too busy."

If an opportunity comes their way, successful people do what it takes to make it happen. Sure, this might mean longer hours occasionally, but if you want something to work, that is what it takes. After all, according to Lao-Tzu: "Time is a created thing. To say ‘I don’t have time,’ is like saying, ‘I don’t want to.’”

10. "That was all my idea."

Again, as mentioned in number four, the most successful people spread the wealth when it comes to doling out praise from a successful project. No idea is truly one’s own -- it’s a sum of their experiences from interacting and building off of collaborative ideas with a team. Doling out praise and encouragement is a crucial part of building a successful company and culture.
Related: 5 Things You Never Should Say to a Client

11. "I never read books."

Tom Corley of Rich Habits found that rich people read (and listen to) books at a much higher rate than poor people: “63 percent of wealthy parents make their children read two or more non-fiction books a month vs. 3 percent of poor.” Also, “63 percent of wealthy listen to audio books during commute to work vs. 5 percent of poor people.” Reading non-fiction (as well as fiction) can help reduce stress, enhance creativity and boost your memory.

12. "I'm not good enough."

Part of being successful is having a high sense of self-worth. Being yourself is one trait that promises success in business and your personal life. Follow your true interests. What you would do in your life if you didn’t need money?

13. "It's OK." (over and over)

Successful people know when to walk away and stop taking excuses from others. If there is a bottleneck and something (or someone) is preventing you from completing a project on time, build up your business, or move you forward in your goals, then it’s time to set boundaries and decide to limit your involvement.

14. "If our competitors don't have it, then we don't need it."

Copying competitors is one of the many possible deaths for most companies. True innovation comes from the flip side: figuring out what competitors aren’t doing and fill that niche to answer a need in the industry.

15. "Time off is for suckers."

True success should be seen as a well-rounded approach, one with vacations, weekends with friends and family and hours of downtime on the weekdays. While workload varies for everyone at times, taking vacation can make you better at your job.
Sometimes to get to where you want to be, the best and easiest thing to do is to simply follow the examples that others set for you.
What phrases are you going to eliminate from your day-to-day conversations and thinking?

Related: 7 Things You Should Never Say to Your Employees

Saturday, November 8, 2014

20 Very Easy Ways To Improve Your Facebook Page - #facebook #marketing #business #web_design #webdesign

So you’ve thought of a really cool business idea and your first port of call was probably setting up a Facebook page? And why not, pretty much everybody uses Facebook so it should be a great place to generate some interest without spending any money, right?

If like a lot of start-ups you’ve quickly setup a page and left it at that you’ll probably find it isn’t generating much business for you and you might be wondering why?

Ask yourself this: Is your page displaying all the info your potential customers want to see? Are you portraying an image that resonates with your fans?

If not, you’ll find the 20 tips in the infographic below very useful.

Thursday, November 6, 2014

80 Genius Design Quotes and Sayings - #webdesign #web_design #design #quotes #business #marketing



Design quotes can relate to motivation, creativity and inspiration.
Design quotes can be any wise words related to this artistic field.
These are the images that were shared on our Facebook and Twitter accounts.
There were so many quotes that we decided to make a whole post on them.
Even though shared too many, we are showcasing only a few selected ones…
Eighty selected ones.
Do share your favorite design related quote using the comments section below.
And if you like quotes, you would love our showcase of motivational quotes 
that we published a couple of months ago. It was a big hit!

Design Quotes by Designers and Thinkers

Reality is for people who lack imagination.
Reality is for people who lack imagination
Imagination will take you everywhere.
Imagination will take you everywhere
This is one of the things I learned in my life. Taking a wrong decision is better than not taking a decision at all.
To live a creative life we must loose our fear of being wrong.
Self Doubt and creativity.
Self Doubt and Creativity
Be brave, Be creative.
Be brave, Be creative
Originality.
Originality
Possibilities.
Possiblities
Paul Rand knows why designing is hard.
Paul Rand knows why designing is hard
What is sophistication?
What is sophistication
Bad design vs good design.
Bad design vs good design
Good artists copy, great artists steal.
Good artists copy, great artists steal
Definition of design by Steve Jobs.
Definition of design by Steve Jobs
Dieter F. Uchtdorf thinks that way… I wish my design clients thought that way.
What you create doesn't have to be perfect.
Oh you Samuel Beckett. You know how to say a routine thing.
fail-better-quote
Steve Jobs knows the secret of becoming successful.
Love what you do - A quote by Steve Jobs
Or better yet, how AWESOME you can be.
How amazing you can be - Maya Angelou
I don’t suffer from insanity, I enjoy every minute of it
I don't like being insane, I enjoy every minute of it
What is your greatest pleasure?
The greatest pleasure in life is doing what people say you cannot do.
Most of the arts work like that.
learn the rules and then break them
That’s the perfect balance.
Live like an adult, think like a child
Keep your child safe.
The creative adult is the child who survived
Notes to self.
Life Quotes
Replace fear of the unknown with curiosity.
Replace fear of the unknown with curiosity
I’m not crazy my reality is just different from yours.
I’m not crazy my reality is just different from yours
Designers are meant to be loved, not to be understood.
amazing typography wallpapers
Believe in your designs.
amazing typography wallpapers for everyone
Think again.
think again wallpapers
Something for typography quote lovers.
awesome wallpapers collection
Every designer is…
amazing typography wallpapers
Life is like photography we develop from the negatives.
Life is like photography we develop from the negatives
Eyes like shutter mind like lens.
Eyes like shutter mind like lens
You can not depend on your eyes if your imagination is out of focus.
You can not depend on your eyes if your imagination is out of focus
’cause everything is never as it seems.
Cause everything is never as it seems
Don’t shoot what it looks like shoot what it feels like.
Don’t shoot what it looks like shoot what it feels like
You don’t take a photograph you make it.
You don’t take a photograph you make it
A wild mind, a disciplined eye.
A wild mind, a disciplined eye
Einstein reveals the secrets of creativity.
Einstein reveals the secrets of creativity
Expose!
Expose
Even design has its limitations.
Even design has its limitations
What is creativity?
What is creativity
Thoughts.
Thoughts
There are two versions of this saying. First one is: Design is thinking made visible.
Design is thinking made visible
Second variation is: Design is thinking made visual.
Design is thinking made visual
Design is the answer.
Design is the answer
Design is everything we we make but…
Design is everything we we make but
Being creative.
Being creative
Creativity is more than just being simple.
Creativity is more than just being simple
Creativity helps me ecape
Creativity involves…
Creativity invovles
Between two evils…
Between two evils
Great design is nothing but…
Great design is
Good design idea.
Good design idea
Find the air and you find the design.
Find the air and you find the design
People and design.
People and design
Where do designs go?
Where do designs go
What motivates a creative man.
What motivates a creative man
What are creative people like.
What are creative people like
Steve Jobs creativity quote.
Steve Jobs creativity quote
Success is not money.
Success is not money
Vision.
Vision
See what the others don’t see.
See what the others don't see
James Russel Lowell knows what is creativity.
James Russel Lowell knows what is creativity
What creative means.
What creative means
The relationship of design and creativity.
The relationship of design and creativity
The more you use, the more you have.
The more you use, the more you have
That’s what creativity is about.
That's what creativity is about
The difference between talent and
The difference between talent and genius
The difference between good art and good design.
The difference between good art and good design
It’s a way of life.
It's a way of life

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